Murrieta’s Well Wine

Objective

To re-invision a new wine label for the Livermore Valley’s vineyard Murrieta’s Well. Murrieta’s Well is one of California’s original wine estates and has been growing grapes since 1884. It got its name due to the historical well that is on the property named after Joaquin Murrieta. Murrieta was a famous outlaw and an 1850's California’s folklore figure. He was the inspiration for the pop icon "El Zorro".  

Solution

The Outlaw Collection labels were created to honor the winery's past and include an 1850s illustration of Murrieta to reflect the history. An unexpected approach from the traditional wine look with modified typography and slab serifs to create the Western look.

Instructor: Thomas McNulty
Recognition: Graphis Award Publication / Silver