Nike Tiempo Legend 10 “Prototype”

The ask

At Tolleson, we were asked to create a box solution for Nike’s Tiempo brand. The visual language for this packaging draws from the prototype nature of the shoes, using diagrams, the blue drafting color, and embossed texture.

I collaborated closely with a junior designer, setting up shared design files and workflows that allowed us to
quickly explore multiple concepts across packaging elements. We experimented with color, print techniques,
and design elements inspired by the footwear. The project was a balance of design exploration, production
thinking, and teamwork.

Photo Credits: nike.com / hypebeast.com
Clients: Nike FW team