Objective /

To get real-world experience by designing a new Brand identity for Five Keys Schools and Programs that reflect the schools honest, passionate and empowering voice. The new brand must remove any negative stigma by embracing Five Keys roots, yet moving forward with new opportunities from the growing programs and schools outside of jail.

Solution /

As a class we competed to have our proposed identities chosen. My identity was one of the final two chosen to proceed to a full brand expansion and client proposal. We then got into teams and worked with the school founders and design liaison to create a direction. I gained valuable experience art directing and helping my team create a cohesive design vision.  For the final decision, the other team's logo was chosen, but they decided to use elements our team designed in their final product.   

class 

Branding 02

Instructor

Thomas McNulty

duration:

16 Weeks

role:

Lead Visual Designer

team:

Pauline Capote, Katarina Gentry, Dan He, YiJun Li,  Apirat Norapong, Jiaxin Xie, Louise Yang